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I’m Dhiraj Chouhan
Real product, real research. Some metrics, quotes and data have been modified for privacy and confidentiality. An independent portfolio piece — not affiliated with or endorsed by Maruti Suzuki. All trademarks belong to their respective owners.
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Maruti Suzuki Arena Full App Redesign
UX Research Case Study
From a feature-complete app users couldn't actually use to a research-led, status-first redesign — collapsing service booking from a 6-step form to a one-tap confirm, lifting daily bookings 3.3× (300 → 1,000/day) and the App Store rating from 3.2★ to 4.6★. Every decision traced to a heuristic, a quote, a funnel number, or a heatmap.
USER RESEARCH
Product Design
5D PROCESS
AUTOMOTIVE
3.3×
Daily service bookings (300 → 1,000/day)
5+ → 1
Clicks to book a service
4.6
App Store rating (up from 3.2)
2.4×
Monthly loyalty visits
Author
Dhiraj Chouhan
Tools Used
Framework
5D Process
HEART Framework
Jobs-To-Be-Done
Study Type
Mixed Methods: Generative + Evaluative Research
Timeline
2025 – 2026
Team
14 PM · 8 UX/UI Designers · 28 Engineers · 7 QA
I live for flow-that sweet spot where creativity meets clarity.
View Resume
@imdhirajchouhan
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I’m Dhiraj Chouhan
Download Resume
Real product, real research. Some metrics, quotes and data have been modified for privacy and confidentiality. An independent portfolio piece — not affiliated with or endorsed by Maruti Suzuki. All trademarks belong to their respective owners.
Back to Home Page
Maruti Suzuki Arena Full App Redesign
UX Research Case Study
From a feature-complete app users couldn't actually use to a research-led, status-first redesign — collapsing service booking from a 6-step form to a one-tap confirm, lifting daily bookings 3.3× (300 → 1,000/day) and the App Store rating from 3.2★ to 4.6★. Every decision traced to a heuristic, a quote, a funnel number, or a heatmap.
USER RESEARCH
Product Design
5D PROCESS
AUTOMOTIVE
3.3×
Daily service bookings (300 → 1,000/day)
5+ → 1
Clicks to book a service
4.6
App Store rating (up from 3.2)
2.4×
Monthly loyalty visits
Author
Dhiraj Chouhan
Timeline
2025 – 2026
Team
14 PM · 8 UX/UI Designers · 28 Engineers · 7 QA
Tools Used
I live for flow-that sweet spot where creativity meets clarity.
View Resume
@imdhirajchouhan
Back to Top
I’m Dhiraj Chouhan
Download Resume
Real product, real research. Some metrics, quotes and data have been modified for privacy and confidentiality. An independent portfolio piece not affiliated with or endorsed by Maruti Suzuki. All trademarks belong to their respective owners.
Back to Home Page
Maruti Suzuki Arena Full App Redesign
UX Research Case Study
From a feature-complete app users couldn't actually use to a research-led, status-first redesign — collapsing service booking from a 6-step form to a one-tap confirm, lifting daily bookings 3.3× (300 → 1,000/day) and the App Store rating from 3.2★ to 4.6★. Every decision traced to a heuristic, a quote, a funnel number, or a heatmap.
USER RESEARCH
Product Design
5D PROCESS
AUTOMOTIVE
3.3×
Daily service bookings (300 → 1,000/day)
5+ → 1
Clicks to book a service
4.6
App Store rating (up from 3.2)
2.4×
Monthly loyalty visits
Author
Dhiraj Chouhan
Framework
5D Process
HEART Framework
Jobs-To-Be-Done
Study Type
Mixed Methods: Generative + Evaluative Research
Timeline
2025 – 2026
Tools Used
Team
14 PM · 8 UX/UI Designers · 28 Engineers · 7 QA
I live for flow-that sweet spot where creativity meets clarity.
View Resume
@imdhirajchouhan
Back to Top
I’m Dhiraj Chouhan
Download Resume
Real product, real research. Some metrics, quotes and data have been modified for privacy and confidentiality. An independent portfolio piece not affiliated with or endorsed by Maruti Suzuki. All trademarks belong to their respective owners.
Back to Home Page
Maruti Suzuki Arena Full App Redesign
UX Research Case Study
From a feature-complete app users couldn't actually use to a research-led, status-first redesign — collapsing service booking from a 6-step form to a one-tap confirm, lifting daily bookings 3.3× (300 → 1,000/day) and the App Store rating from 3.2★ to 4.6★. Every decision traced to a heuristic, a quote, a funnel number, or a heatmap.
USER RESEARCH
Product Design
5D PROCESS
AUTOMOTIVE
3.3×
Daily service bookings (300 → 1,000/day)
5+ → 1
Clicks to book a service
4.6
App Store rating (up from 3.2)
2.4×
Monthly loyalty visits
Author
Dhiraj Chouhan
Framework
5D Process
HEART Framework
Jobs-To-Be-Done
Study Type
Mixed Methods: Generative + Evaluative Research
Timeline
2025 – 2026
Tools Used
Team
14 PM · 8 UX/UI Designers · 28 Engineers · 7 QA
I live for flow-that sweet spot where creativity meets clarity.
View Resume
@imdhirajchouhan
Back to Top
I’m Dhiraj Chouhan
Download Resume
Real product, real research. Some metrics, quotes and data have been modified for privacy and confidentiality. An independent portfolio piece not affiliated with or endorsed by Maruti Suzuki. All trademarks belong to their respective owners.
Back to Home Page
Maruti Suzuki Arena Full App Redesign
UX Research Case Study
From a feature-complete app users couldn't actually use to a research-led, status-first redesign — collapsing service booking from a 6-step form to a one-tap confirm, lifting daily bookings 3.3× (300 → 1,000/day) and the App Store rating from 3.2★ to 4.6★. Every decision traced to a heuristic, a quote, a funnel number, or a heatmap.
USER RESEARCH
Product Design
5D PROCESS
AUTOMOTIVE
3.3×
Daily service bookings (300 → 1,000/day)
5+ → 1
Clicks to book a service
4.6
App Store rating (up from 3.2)
2.4×
Monthly loyalty visits
Author
Dhiraj Chouhan
Framework
5D Process
HEART Framework
Jobs-To-Be-Done
Study Type
Mixed Methods: Generative + Evaluative Research
Timeline
2025 – 2026
Tools Used
Team
14 PM · 8 UX/UI Designers · 28 Engineers · 7 QA
I live for flow-that sweet spot where creativity meets clarity.
View Resume
@imdhirajchouhan
Back to Top