नमस्कार 

I’m Dhiraj Chouhan

About me

lets Connect

Download Resume

dhiraj chouhan

I’m Dhiraj Chouhan

lines

5+ YEARS OF EXPERIENCE

Product Designer

0 → 3M+ Users. Design That Scales.

MY FOCUS:

USER RESEARCH

INTERACTION DESIGN

SYSTEMS THINKING

0→1 PRODUCT DESIGN

Download Resume

₹300M+

Accessories Conversion | Maruti Suzuki App

₹110M+

Service Booking Rate | Maruti Suzuki App

₹36M+

Maruti Suzuki App

3M+ Users

Faster Lead Processing | Masters' Union

50% Faster

Engagement | Masters' Union Website

25% ↑

Organic Traffic Growth | InVideo

Trusted by teams

at

Selected works

[4]

/Live · iOS & Android

Maruti Suzuki

Maruti Suzuki's digital experience was split across 3 disconnected apps. I unified it into one super app directing 6 designers across buying, loyalty, servicing & post-sale.

| Consumer Super App · Design Lead · 2025–Present

Usability Testing

Affinity Mapping

Heuristic Evaluation

Mental Model Mapping

View Case Study

Full Story Coming Soon

3M+

Installs

5.8%

Accessories lift

3%

Booking ↑

/Design Lead · 4 yrs

Masters' Union

Every product at Masters' Union started from scratch with no system. I built one atom to organism - and led design across website, SaaS & fintech for 4 years.

| EdTech Platform · Sr. UI/UX Designer · 2021–2025

Journey Mapping

IA Restructuring

Token-based DLS

Component System

View Case Study

25%

Engagement ↑

100+

Program pages

70+

Campaigns

/Fintech · SaaS

Dinero

The admissions team was running a multi-crore business on spreadsheets. I replaced that with a full SaaS 3 role-based experiences, 20+ features, from 0 to live.

| Internal Financial Tool · Sr. UI/UX Designer · 0→1

User Interviews

Whiteboard Sessions

Wireframing

Role-based UX

View Case Study

50%

Time saved

4k+

Students onboarded

3

User roles

/Co-Founder · Startup

Gymed

Most fitness apps don't adapt to the user. I co-founded and designed one that does AI-personalized workouts, meal tracking & smartwatch sync, from concept to funding stage.

| Health & Fitness App · Product Designer · 0→1

User Research

Data Visualization

Wireframing

Lauch MVP

View Pitch Deck

$12M+

Funding offered

1000+

Downloads · 30d

How I Think

[5]

UX Architecture

[USER KHO NA JAYE, ISKA ZIMMEDAR MAIN HOON.]

skills
skills

Product Design

[BAS SCREENS NAHI, POORA PRODUCT SOCH LETA HOON]

skills

Design Systems

[HAR BAAR NAYA DESIGN BANANA ZAROORI NAHI HOTA]

skills

Interaction Design

[CLICK KARTE HI SAMAJH AA JANA CHAHIYE]

skills

Product Thinking

[SIRF SUNDAR NAHI, KAAM KA BHI HONA CHAHIYE]

Where I’ve been

[5 years]

JUN 2025 – PRESENT

UX Designer | Lead

Maruti Suzuki

MAY 2023 – MAY 2025

Sr. UI UX Designer

Masters' Union

MAY 2021 – MAY 2023

UI UX Designer 

Masters' Union

AUG 2020 – MAR 2021

UI Designer intern

Invideo.io

About Me

Testimonials

[WORD ON THE STREET]

I supervised Dhiraj during his UI/UX internship at InVideo. His creativity, attention to detail and proactive problem-solving stood out. He consistently delivered high-quality work under tight deadlines and brought a positive, reliable presence to the team.

Pranay Prajapati

Manager – UX Design @Glance

Over two years, I’ve seen Dhiraj turn complex ideas into simple, user-centric solutions. He communicates clearly, collaborates well, adapts quickly and consistently delivers high-quality work, making him a strong asset to any product design team.

Sahil Verma

Head of Design @Masters’ Union

Dhiraj has a natural design instinct-his visuals feel refined and balanced. Working with him was inspiring; his dedication and constant push for improvement make him someone you learn from just by observing his process and approach.

Rimpa Roy

Designer @Aha OTT

Dhiraj translates user insights into intuitive, impactful UX. He played a key role in onboarding and core journeys for the Maruti Suzuki app. His creativity, user focus and attention to detail significantly enhanced the overall digital experience.

Anoop Yadav

Product Manager @Maruti Suzuki

Working with Dhiraj brought fresh energy to our product. He asks the right questions, challenges assumptions and delivers thoughtful UX. His bold ideas and logical approach helped elevate the product and pushed the team to think better.

Onkar Dwivedi

Product Manager @Maruti Suzuki

I live for flow-that sweet spot where creativity meets clarity.

Download Resume

@imdhirajchouhan

Back to Top

नमस्कार 

I’m Dhiraj Chouhan

About me

lets Connect

Download Resume

dhiraj chouhan

I’m Dhiraj Chouhan

lines

5+ YEARS OF EXPERIENCE

Product Designer

0 → 3M+ Users. Design That Scales.

MY FOCUS:

USER RESEARCH

INTERACTION DESIGN

SYSTEMS THINKING

0→1 PRODUCT DESIGN

Download Resume

₹300M+

Accessories Conversion | Maruti Suzuki App

₹110M+

Service Booking Rate | Maruti Suzuki App

₹36M+

Maruti Suzuki App

3M+ Users

Faster Lead Processing | Masters' Union

50% Faster

Engagement | Masters' Union Website

25% ↑

Organic Traffic Growth | InVideo

Trusted by teams

at

Selected works

[4]

/Live · iOS & Android

Maruti Suzuki

Maruti Suzuki's digital experience was split across 3 disconnected apps. I unified it into one super app directing 6 designers across buying, loyalty, servicing & post-sale.

| Consumer Super App · Design Lead · 2025–Present

Usability Testing

Affinity Mapping

Heuristic Evaluation

Mental Model Mapping

View Case Study

Full Story Coming Soon

3M+

Installs

5.8%

Accessories lift

3%

Booking ↑

/Design Lead · 4 yrs

Masters' Union

Every product at Masters' Union started from scratch with no system. I built one atom to organism - and led design across website, SaaS & fintech for 4 years.

| EdTech Platform · Sr. UI/UX Designer · 2021–2025

Journey Mapping

IA Restructuring

Token-based DLS

Component System

View Case Study

25%

Engagement ↑

100+

Program pages

70+

Campaigns

/Fintech · SaaS

Dinero

The admissions team was running a multi-crore business on spreadsheets. I replaced that with a full SaaS 3 role-based experiences, 20+ features, from 0 to live.

| Internal Financial Tool · Sr. UI/UX Designer · 0→1

User Interviews

Whiteboard Sessions

Wireframing

Role-based UX

View Case Study

50%

Time saved

4k+

Students onboarded

3

User roles

/Co-Founder · Startup

Gymed

Most fitness apps don't adapt to the user. I co-founded and designed one that does AI-personalized workouts, meal tracking & smartwatch sync, from concept to funding stage.

| Health & Fitness App · Product Designer · 0→1

User Research

Data Visualization

Wireframing

Lauch MVP

View Pitch Deck

$12M+

Funding offered

1000+

Downloads · 30d

How I Think

[5]

UX Architecture

[USER KHO NA JAYE, ISKA ZIMMEDAR MAIN HOON.]

skills
skills

Product Design

[BAS SCREENS NAHI, POORA PRODUCT SOCH LETA HOON]

skills

Design Systems

[HAR BAAR NAYA DESIGN BANANA ZAROORI NAHI HOTA]

skills

Interaction Design

[CLICK KARTE HI SAMAJH AA JANA CHAHIYE]

skills

Product Thinking

[SIRF SUNDAR NAHI, KAAM KA BHI HONA CHAHIYE]

Where I’ve been

[5 years]

JUN 2025 – PRESENT

UX Designer | Lead

Maruti Suzuki

MAY 2023 – MAY 2025

Sr. UI UX Designer

Masters' Union

MAY 2021 – MAY 2023

UI UX Designer 

Masters' Union

AUG 2020 – MAR 2021

UI Designer intern

Invideo.io

About Me

Testimonials

[WORD ON THE STREET]

I supervised Dhiraj during his UI/UX internship at InVideo. His creativity, attention to detail and proactive problem-solving stood out. He consistently delivered high-quality work under tight deadlines and brought a positive, reliable presence to the team.

Pranay Prajapati

Manager – UX Design @Glance

Over two years, I’ve seen Dhiraj turn complex ideas into simple, user-centric solutions. He communicates clearly, collaborates well, adapts quickly and consistently delivers high-quality work, making him a strong asset to any product design team.

Sahil Verma

Head of Design @Masters’ Union

Dhiraj has a natural design instinct-his visuals feel refined and balanced. Working with him was inspiring; his dedication and constant push for improvement make him someone you learn from just by observing his process and approach.

Rimpa Roy

Designer @Aha OTT

Dhiraj translates user insights into intuitive, impactful UX. He played a key role in onboarding and core journeys for the Maruti Suzuki app. His creativity, user focus and attention to detail significantly enhanced the overall digital experience.

Anoop Yadav

Product Manager @Maruti Suzuki

Working with Dhiraj brought fresh energy to our product. He asks the right questions, challenges assumptions and delivers thoughtful UX. His bold ideas and logical approach helped elevate the product and pushed the team to think better.

Onkar Dwivedi

Product Manager @Maruti Suzuki

I live for flow-that sweet spot where creativity meets clarity.

Download Resume

@imdhirajchouhan

Back to Top

नमस्कार 

I’m Dhiraj Chouhan

I’m Dhiraj Chouhan

About me

Download Resume

5+ YEARS OF EXPERIENCE

Product Designer

0 → 3M+ Users. Design That Scales.

MY FOCUS:

USER RESEARCH

INTERACTION DESIGN

SYSTEMS THINKING

0→1 PRODUCT DESIGN

5.8% ↑

Accessories Conversion | Maruti Suzuki App

3% ↑

Service Booking Rate | Maruti Suzuki App

3M+ Installs

Maruti Suzuki App

50% Faster

Faster Lead Processing | Masters' Union

25% ↑

Engagement | Masters' Union Website

2.3x

Organic Traffic Growth | InVideo

Trusted by teams

at

Selected works

[4]

/Live · iOS & Android

Maruti Suzuki

Maruti Suzuki's digital experience was split across 3 disconnected apps. I unified it into one super app directing 6 designers across buying, loyalty, servicing & post-sale.

| Consumer Super App · Design Lead · 2025–Present

Usability Testing

Affinity Mapping

Heuristic Evaluation

Mental Model Mapping

Full Story Coming Soon

3M+

Installs

5.8%

Accessories lift

3%

Booking ↑

/Design Lead · 4 yrs

Masters' Union

Every product at Masters' Union started from scratch with no system. I built one atom to organism - and led design across website, SaaS & fintech for 4 years.

| EdTech Platform · Sr. UI/UX Designer · 2021–2025

Journey Mapping

IA Restructuring

Token-based DLS

Component System

25%

Engagement ↑

100+

Program pages

70+

Campaigns

/Fintech · SaaS

Dinero

The admissions team was running a multi-crore business on spreadsheets. I replaced that with a full SaaS 3 role-based experiences, 20+ features, from 0 to live.

| Internal Financial Tool · Sr. UI/UX Designer · 0→1

User Interviews

Whiteboard Sessions

Wireframing

Role-based UX

50%

Time saved

4k+

Students onboarded

3

User roles

/Co-Founder · Startup

Gymed

Most fitness apps don't adapt to the user. I co-founded and designed one that does AI-personalized workouts, meal tracking & smartwatch sync, from concept to funding stage.

| Health & Fitness App · Product Designer · 0→1

User Research

Data Visualization

Wireframing

Lauch MVP

$12M+

Funding offered

1000+

Downloads · 30d

How I Think

[5]

UX Architecture

[USER KHO NA JAYE, ISKA ZIMMEDAR MAIN HOON.]

skills
skills

Product Design

[BAS SCREENS NAHI, POORA PRODUCT SOCH LETA HOON]

skills

Design Systems

[HAR BAAR NAYA DESIGN BANANA ZAROORI NAHI HOTA]

skills

Interaction Design

[CLICK KARTE HI SAMAJH AA JANA CHAHIYE]

skills

Product Thinking

[SIRF SUNDAR NAHI, KAAM KA BHI HONA CHAHIYE]

Where I’ve been

[5 years]

UX Designer

JUN 2025 – PRESENT

Maruti Suzuki

Sr. UI UX Designer

MAY 2023 – MAY 2025

Masters' Union

UI/UX Designer

MAY 2021 – MAY 2023

Masters' Union

UI Designer intern

AUG 2020 – MAR 2021

Invideo.io

About Me

Testimonials

[WORD ON THE STREET]

Kind Words from ‪

Collaborators

I supervised Dhiraj during his UI/UX internship at InVideo. His creativity, attention to detail and proactive problem-solving stood out. He consistently delivered high-quality work under tight deadlines and brought a positive, reliable presence to the team.

Pranay Prajapati

Manager – UX Design @Glance

Over two years, I’ve seen Dhiraj turn complex ideas into simple, user-centric solutions. He communicates clearly, collaborates well, adapts quickly and consistently delivers high-quality work, making him a strong asset to any product design team.

Sahil Verma

Head of Design @Masters’ Union

Dhiraj has a natural design instinct-his visuals feel refined and balanced. Working with him was inspiring; his dedication and constant push for improvement make him someone you learn from just by observing his process and approach.

Rimpa Roy

Designer @Aha OTT

Dhiraj translates user insights into intuitive, impactful UX. He played a key role in onboarding and core journeys for the Maruti Suzuki app. His creativity, user focus and attention to detail significantly enhanced the overall digital experience.

Anoop Yadav

Product Manager @Maruti Suzuki

Working with Dhiraj brought fresh energy to our product. He asks the right questions, challenges assumptions and delivers thoughtful UX. His bold ideas and logical approach helped elevate the product and pushed the team to think better.

Onkar Dwivedi

Product Manager @Maruti Suzuki

I live for flow-that sweet spot where creativity meets clarity.

Download Resume

@imdhirajchouhan

Back to Top

नमस्कार 

I’m Dhiraj Chouhan

I’m Dhiraj Chouhan

About me

Download Resume

5+ YEARS OF EXPERIENCE

Product Designer

0 → 3M+ Users. Design That Scales.

MY FOCUS:

USER RESEARCH

INTERACTION DESIGN

SYSTEMS THINKING

0→1 PRODUCT DESIGN

5.8% ↑

Accessories Conversion | Maruti Suzuki App

3% ↑

Service Booking Rate | Maruti Suzuki App

3M+ Installs

Maruti Suzuki App

50% Faster

Faster Lead Processing | Masters' Union

25% ↑

Engagement | Masters' Union Website

2.3x

Organic Traffic Growth | InVideo

Trusted by teams

at

Selected works

[4]

/Live · iOS & Android

Maruti Suzuki

Maruti Suzuki's digital experience was split across 3 disconnected apps. I unified it into one super app directing 6 designers across buying, loyalty, servicing & post-sale.

| Consumer Super App · Design Lead · 2025–Present

Usability Testing

Affinity Mapping

Heuristic Evaluation

Mental Model Mapping

Full Story Coming Soon

3M+

Installs

5.8%

Accessories lift

3%

Booking ↑

/Design Lead · 4 yrs

Masters' Union

Every product at Masters' Union started from scratch with no system. I built one atom to organism - and led design across website, SaaS & fintech for 4 years.

| EdTech Platform · Sr. UI/UX Designer · 2021–2025

Journey Mapping

IA Restructuring

Token-based DLS

Component System

25%

Engagement ↑

100+

Program pages

70+

Campaigns

/Fintech · SaaS

Dinero

The admissions team was running a multi-crore business on spreadsheets. I replaced that with a full SaaS 3 role-based experiences, 20+ features, from 0 to live.

| Internal Financial Tool · Sr. UI/UX Designer · 0→1

User Interviews

Whiteboard Sessions

Wireframing

Role-based UX

50%

Time saved

4k+

Students onboarded

3

User roles

/Co-Founder · Startup

Gymed

Most fitness apps don't adapt to the user. I co-founded and designed one that does AI-personalized workouts, meal tracking & smartwatch sync, from concept to funding stage.

| Health & Fitness App · Product Designer · 0→1

User Research

Data Visualization

Wireframing

Lauch MVP

$12M+

Funding offered

1000+

Downloads · 30d

How I Think

[5]

UX Architecture

[USER KHO NA JAYE, ISKA ZIMMEDAR MAIN HOON.]

skills
skills

Product Design

[BAS SCREENS NAHI, POORA PRODUCT SOCH LETA HOON]

skills

Design Systems

[HAR BAAR NAYA DESIGN BANANA ZAROORI NAHI HOTA]

skills

Interaction Design

[CLICK KARTE HI SAMAJH AA JANA CHAHIYE]

skills

Product Thinking

[SIRF SUNDAR NAHI, KAAM KA BHI HONA CHAHIYE]

Where I’ve been

[5 years]

UX Designer

JUN 2025 – PRESENT

Maruti Suzuki

Sr. UI UX Designer

MAY 2023 – MAY 2025

Masters' Union

UI/UX Designer

MAY 2021 – MAY 2023

Masters' Union

UI Designer intern

AUG 2020 – MAR 2021

Invideo.io

About Me

Testimonials

[WORD ON THE STREET]

I supervised Dhiraj during his UI/UX internship at InVideo. His creativity, attention to detail and proactive problem-solving stood out. He consistently delivered high-quality work under tight deadlines and brought a positive, reliable presence to the team.

Pranay Prajapati

Manager – UX Design @Glance

Over two years, I’ve seen Dhiraj turn complex ideas into simple, user-centric solutions. He communicates clearly, collaborates well, adapts quickly and consistently delivers high-quality work, making him a strong asset to any product design team.

Sahil Verma

Head of Design @Masters’ Union

Dhiraj has a natural design instinct-his visuals feel refined and balanced. Working with him was inspiring; his dedication and constant push for improvement make him someone you learn from just by observing his process and approach.

Rimpa Roy

Designer @Aha OTT

Dhiraj translates user insights into intuitive, impactful UX. He played a key role in onboarding and core journeys for the Maruti Suzuki app. His creativity, user focus and attention to detail significantly enhanced the overall digital experience.

Anoop Yadav

Product Manager @Maruti Suzuki

Working with Dhiraj brought fresh energy to our product. He asks the right questions, challenges assumptions and delivers thoughtful UX. His bold ideas and logical approach helped elevate the product and pushed the team to think better.

Onkar Dwivedi

Product Manager @Maruti Suzuki

I live for flow-that sweet spot where creativity meets clarity.

Download Resume

@imdhirajchouhan

Back to Top

नमस्कार 

I’m Dhiraj Chouhan

dhiraj chouhan

I’m Dhiraj Chouhan

About me

Download Resume

5+ YEARS OF EXPERIENCE

Product Designer

0 → 3M+ Users. Design That Scales.

MY FOCUS:

USER RESEARCH

INTERACTION DESIGN

SYSTEMS THINKING

0→1 PRODUCT DESIGN

5.8% ↑

Accessories Conversion | Maruti Suzuki App

3% ↑

Service Booking Rate | Maruti Suzuki App

3M+ Installs

Maruti Suzuki App

50% Faster

Faster Lead Processing | Masters' Union

25% ↑

Engagement | Masters' Union Website

2.3x

Organic Traffic Growth | InVideo

Trusted by teams

at

Selected works

[4]

/Live · iOS & Android

Maruti Suzuki

Maruti Suzuki's digital experience was split across 3 disconnected apps. I unified it into one super app directing 6 designers across buying, loyalty, servicing & post-sale.

| Consumer Super App · Design Lead · 2025–Present

Usability Testing

Affinity Mapping

Heuristic Evaluation

Mental Model Mapping

Full Story Coming Soon

3M+

Installs

5.8%

Accessories lift

3%

Booking ↑

/Design Lead · 4 yrs

Masters' Union

Every product at Masters' Union started from scratch with no system. I built one atom to organism - and led design across website, SaaS & fintech for 4 years.

| EdTech Platform · Sr. UI/UX Designer · 2021–2025

Journey Mapping

IA Restructuring

Token-based DLS

Component System

25%

Engagement ↑

100+

Program pages

70+

Campaigns

/Fintech · SaaS

Dinero

The admissions team was running a multi-crore business on spreadsheets. I replaced that with a full SaaS 3 role-based experiences, 20+ features, from 0 to live.

| Internal Financial Tool · Sr. UI/UX Designer · 0→1

User Interviews

Whiteboard Sessions

Wireframing

Role-based UX

50%

Time saved

4k+

Students onboarded

3

User roles

/Co-Founder · Startup

Gymed

Most fitness apps don't adapt to the user. I co-founded and designed one that does AI-personalized workouts, meal tracking & smartwatch sync, from concept to funding stage.

| Health & Fitness App · Product Designer · 0→1

User Research

Data Visualization

Wireframing

Lauch MVP

$12M+

Funding offered

1000+

Downloads · 30d

How I Think

[5]

UX Architecture

[USER KHO NA JAYE, ISKA ZIMMEDAR MAIN HOON.]

skills
skills

Product Design

[BAS SCREENS NAHI, POORA PRODUCT SOCH LETA HOON]

skills

Design Systems

[HAR BAAR NAYA DESIGN BANANA ZAROORI NAHI HOTA]

skills

Interaction Design

[CLICK KARTE HI SAMAJH AA JANA CHAHIYE]

skills

Product Thinking

[SIRF SUNDAR NAHI, KAAM KA BHI HONA CHAHIYE]

Where I’ve been

[5 years]

UX Designer

JUN 2025 – PRESENT

Maruti Suzuki

Sr. UI UX Designer

MAY 2023 – MAY 2025

Masters' Union

UI/UX Designer

MAY 2021 – MAY 2023

Masters' Union

UI Designer intern

AUG 2020 – MAR 2021

Invideo.io

About Me

Testimonials

[WORD ON THE STREET]

Kind Words from ‪

Collaborators

I supervised Dhiraj during his UI/UX internship at InVideo. His creativity, attention to detail and proactive problem-solving stood out. He consistently delivered high-quality work under tight deadlines and brought a positive, reliable presence to the team.

Pranay Prajapati

Manager – UX Design @Glance

Over two years, I’ve seen Dhiraj turn complex ideas into simple, user-centric solutions. He communicates clearly, collaborates well, adapts quickly and consistently delivers high-quality work, making him a strong asset to any product design team.

Sahil Verma

Head of Design @Masters’ Union

Dhiraj has a natural design instinct-his visuals feel refined and balanced. Working with him was inspiring; his dedication and constant push for improvement make him someone you learn from just by observing his process and approach.

Rimpa Roy

Designer @Aha OTT

Dhiraj translates user insights into intuitive, impactful UX. He played a key role in onboarding and core journeys for the Maruti Suzuki app. His creativity, user focus and attention to detail significantly enhanced the overall digital experience.

Anoop Yadav

Product Manager @Maruti Suzuki

Working with Dhiraj brought fresh energy to our product. He asks the right questions, challenges assumptions and delivers thoughtful UX. His bold ideas and logical approach helped elevate the product and pushed the team to think better.

Onkar Dwivedi

Product Manager @Maruti Suzuki

I live for flow-that sweet spot where creativity meets clarity.

Download Resume

@imdhirajchouhan

Back to Top

नमस्कार 

I’m Dhiraj Chouhan

dhiraj chouhan

I’m Dhiraj Chouhan

About me

Download Resume

5+ YEARS OF EXPERIENCE

Product Designer

0 → 3M+ Users. Design That Scales.

MY FOCUS:

USER RESEARCH

INTERACTION DESIGN

SYSTEMS THINKING

0→1 PRODUCT DESIGN

5.8% ↑

Accessories Conversion | Maruti Suzuki App

3% ↑

Service Booking Rate | Maruti Suzuki App

3M+ Installs

Maruti Suzuki App

50% Faster

Faster Lead Processing | Masters' Union

25% ↑

Engagement | Masters' Union Website

2.3x

Organic Traffic Growth | InVideo

Trusted by teams

at

Selected works

[4]

/Live · iOS & Android

Maruti Suzuki

Maruti Suzuki's digital experience was split across 3 disconnected apps. I unified it into one super app directing 6 designers across buying, loyalty, servicing & post-sale.

| Consumer Super App · Design Lead · 2025–Present

Usability Testing

Affinity Mapping

Heuristic Evaluation

Mental Model Mapping

Full Story Coming Soon

3M+

Installs

5.8%

Accessories lift

3%

Booking ↑

/Design Lead · 4 yrs

Masters' Union

Every product at Masters' Union started from scratch with no system. I built one atom to organism - and led design across website, SaaS & fintech for 4 years.

| EdTech Platform · Sr. UI/UX Designer · 2021–2025

Journey Mapping

IA Restructuring

Token-based DLS

Component System

25%

Engagement ↑

100+

Program pages

70+

Campaigns

/Fintech · SaaS

Dinero

The admissions team was running a multi-crore business on spreadsheets. I replaced that with a full SaaS 3 role-based experiences, 20+ features, from 0 to live.

| Internal Financial Tool · Sr. UI/UX Designer · 0→1

User Interviews

Whiteboard Sessions

Wireframing

Role-based UX

50%

Time saved

4k+

Students onboarded

3

User roles

/Co-Founder · Startup

Gymed

Most fitness apps don't adapt to the user. I co-founded and designed one that does AI-personalized workouts, meal tracking & smartwatch sync, from concept to funding stage.

| Health & Fitness App · Product Designer · 0→1

User Research

Data Visualization

Usability Testing

Launch MVP

$12M+

Funding offered

1000+

Downloads · 30d

How I Think

[5]

UX Architecture

[USER KHO NA JAYE, ISKA ZIMMEDAR MAIN HOON.]

skills
skills

Product Design

[BAS SCREENS NAHI, POORA PRODUCT SOCH LETA HOON]

skills

Design Systems

[HAR BAAR NAYA DESIGN BANANA ZAROORI NAHI HOTA]

skills

Interaction Design

[CLICK KARTE HI SAMAJH AA JANA CHAHIYE]

skills

Product Thinking

[SIRF SUNDAR NAHI, KAAM KA BHI HONA CHAHIYE]

Where I’ve been

[5 years]

UX Designer

JUN 2025 – PRESENT

Maruti Suzuki

Sr. UI UX Designer

MAY 2023 – MAY 2025

Masters' Union

UI/UX Designer

MAY 2021 – MAY 2023

Masters' Union

UI Designer intern

AUG 2020 – MAR 2021

Invideo.io

About Me

Testimonials

[WORD ON THE STREET]

Kind Words from ‪

Collaborators

I supervised Dhiraj during his UI/UX internship at InVideo. His creativity, attention to detail and proactive problem-solving stood out. He consistently delivered high-quality work under tight deadlines and brought a positive, reliable presence to the team.

Pranay Prajapati

Manager – UX Design @Glance

Over two years, I’ve seen Dhiraj turn complex ideas into simple, user-centric solutions. He communicates clearly, collaborates well, adapts quickly and consistently delivers high-quality work, making him a strong asset to any product design team.

Sahil Verma

Head of Design @Masters’ Union

Dhiraj has a natural design instinct-his visuals feel refined and balanced. Working with him was inspiring; his dedication and constant push for improvement make him someone you learn from just by observing his process and approach.

Rimpa Roy

Designer @Aha OTT

Dhiraj translates user insights into intuitive, impactful UX. He played a key role in onboarding and core journeys for the Maruti Suzuki app. His creativity, user focus and attention to detail significantly enhanced the overall digital experience.

Anoop Yadav

Product Manager @Maruti Suzuki

Working with Dhiraj brought fresh energy to our product. He asks the right questions, challenges assumptions and delivers thoughtful UX. His bold ideas and logical approach helped elevate the product and pushed the team to think better.

Onkar Dwivedi

Product Manager @Maruti Suzuki

I live for flow-that sweet spot where creativity meets clarity.

Download Resume

@imdhirajchouhan

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नमस्कार 

I’m Dhiraj Chouhan

dhiraj chouhan

I’m Dhiraj Chouhan

About me

Download Resume

5+ YEARS OF EXPERIENCE

Product Designer

0 → 3M+ Users. Design That Scales.

MY FOCUS:

USER RESEARCH

INTERACTION DESIGN

SYSTEMS THINKING

0→1 PRODUCT DESIGN

5.8% ↑

Accessories Conversion | Maruti Suzuki App

3% ↑

Service Booking Rate | Maruti Suzuki App

3M+ Installs

Maruti Suzuki App

50% Faster

Faster Lead Processing | Masters' Union

25% ↑

Engagement | Masters' Union Website

2.3x

Organic Traffic Growth | InVideo

Trusted by teams

at

Selected works

[4]

/Live · iOS & Android

Maruti Suzuki

Maruti Suzuki's digital experience was split across 3 disconnected apps. I unified it into one super app directing 6 designers across buying, loyalty, servicing & post-sale.

| Consumer Super App · Design Lead · 2025–Present

Usability Testing

Affinity Mapping

Heuristic Evaluation

Mental Model Mapping

Full Story Coming Soon

3M+

Installs

5.8%

Accessories lift

3%

Booking ↑

/Design Lead · 4 yrs

Masters' Union

Every product at Masters' Union started from scratch with no system. I built one atom to organism - and led design across website, SaaS & fintech for 4 years.

| EdTech Platform · Sr. UI/UX Designer · 2021–2025

Journey Mapping

IA Restructuring

Token-based DLS

Component System

25%

Engagement ↑

100+

Program pages

70+

Campaigns

/Fintech · SaaS

Dinero

The admissions team was running a multi-crore business on spreadsheets. I replaced that with a full SaaS 3 role-based experiences, 20+ features, from 0 to live.

| Internal Financial Tool · Sr. UI/UX Designer · 0→1

User Interviews

Whiteboard Sessions

Wireframing

Role-based UX

50%

Time saved

4k+

Students onboarded

3

User roles

/Co-Founder · Startup

Gymed

Most fitness apps don't adapt to the user. I co-founded and designed one that does AI-personalized workouts, meal tracking & smartwatch sync, from concept to funding stage.

| Health & Fitness App · Product Designer · 0→1

User Research

Data Visualization

Wireframing

Lauch MVP

$12M+

Funding offered

1000+

Downloads · 30d

How I Think

[5]

UX Architecture

[USER KHO NA JAYE, ISKA ZIMMEDAR MAIN HOON.]

skills
skills

Product Design

[BAS SCREENS NAHI, POORA PRODUCT SOCH LETA HOON]

skills

Design Systems

[HAR BAAR NAYA DESIGN BANANA ZAROORI NAHI HOTA]

skills

Interaction Design

[CLICK KARTE HI SAMAJH AA JANA CHAHIYE]

skills

Product Thinking

[SIRF SUNDAR NAHI, KAAM KA BHI HONA CHAHIYE]

Where I’ve been

[5 years]

UX Designer

JUN 2025 – PRESENT

Maruti Suzuki

Sr. UI UX Designer

MAY 2023 – MAY 2025

Masters' Union

UI/UX Designer

MAY 2021 – MAY 2023

Masters' Union

UI Designer intern

AUG 2020 – MAR 2021

Invideo.io

About Me

Testimonials

[WORD ON THE STREET]

Kind Words from ‪

Collaborators

I supervised Dhiraj during his UI/UX internship at InVideo. His creativity, attention to detail and proactive problem-solving stood out. He consistently delivered high-quality work under tight deadlines and brought a positive, reliable presence to the team.

Pranay Prajapati

Manager – UX Design @Glance

Over two years, I’ve seen Dhiraj turn complex ideas into simple, user-centric solutions. He communicates clearly, collaborates well, adapts quickly and consistently delivers high-quality work, making him a strong asset to any product design team.

Sahil Verma

Head of Design @Masters’ Union

Dhiraj has a natural design instinct-his visuals feel refined and balanced. Working with him was inspiring; his dedication and constant push for improvement make him someone you learn from just by observing his process and approach.

Rimpa Roy

Designer @Aha OTT

Dhiraj translates user insights into intuitive, impactful UX. He played a key role in onboarding and core journeys for the Maruti Suzuki app. His creativity, user focus and attention to detail significantly enhanced the overall digital experience.

Anoop Yadav

Product Manager @Maruti Suzuki

Working with Dhiraj brought fresh energy to our product. He asks the right questions, challenges assumptions and delivers thoughtful UX. His bold ideas and logical approach helped elevate the product and pushed the team to think better.

Onkar Dwivedi

Product Manager @Maruti Suzuki

I live for flow-that sweet spot where creativity meets clarity.

Download Resume

@imdhirajchouhan

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